CHEZ TATI — BRAND REPOSITIONING
{Brand Strategy} {Art Direction} {Campaign Design}

Tati was losing visibility and struggling economically — the brand needed more than a facelift. I proposed a complete overhaul of its image, with one goal: modernize its visual identity and reposition it to meet what consumers actually expect today.

I imagined a 360° communication campaign spanning print and digital, working across a new art direction, a clearer brand strategy, and supports adapted to today's channels. The project let me develop a full strategic thinking process while asserting my graphic sensibility.

Bachelor's degree final project — MJM Graphic Design