AFLORA — ESCALE CULTURELLE
{Nation Branding} {Marketing Strategy} {Editorial Design}

I set out to imagine a cultural encounter around Venezuelan fine aroma cacao, one loud enough to be remembered, subtle enough to respect its origin. So I built Escale Culturelle: a fictional event at the Maison de l'Amérique Latine, conceived from the ground up as a full brand universe rather than a single campaign.

Seven terroirs, seven stories, one shared origin. I designed the marketing strategy, the editorial identity, the website and the scenography, drawing on the textures, colors, and essence of Venezuela at every step. The result treats cacao the way it deserves: as sensory memory, not souvenir.

Graduation project — LISAA Paris, 2026